Calvin Klein x Justin Bieber Purpose Tour

Creative Direction

Calvin Klein's latest campaign features a hot list of celebrities including Kendall Jenner, FKA Twigs and Justin Bieber. To extend the campaign, a traveling photo & retail experience for Justin Bieber's World Purpose Tour. What began as a 5 city tour in Brooklyn, Philly, Boston, Miami and NYC, the installation is continuing to travel throughout Europe at various events.

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