Art Direction
The Chandon.com project asked for an overhaul of the existing content website and merge it seamlessly with the ecommerce experience. The new architecture of the site allowed users to navigate easily from exciting recipes to information about the company’s history to shopping for the perfect bottle of bubbly to becoming an exclusive club member and to visiting the vineyards and making reservations at the award winning restaurants on site. The new art direction of the site included a clean neutral color palette, a simple use of typography, and the creation of quality images of lifestyle, product and the Domaine Chandon property itself.
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