Kiehl’s 160th Retrospective

Creative Direction

To celebrate its 160th birthday, a complete two month design takeover was set into motion at Kiehl’s flagship store on 13th and 3rd Avenue. The installation included designing window display and graphics, turning product merchandising into museum timeline dioramas, setting up a vintage motorcycle photo booth, creating Rube Goldberg machines for product sampling, and developing a Facebook app that connected to a video booth for visitors to share their most memorable Kiehl’s moments.

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