Art Direction
Rachel Zoe partnered with Neiman Marcus to launch her clothing line exclusively at their department stores. A Facebook app was developed and encouraged fans to create and submit virtual ensembles from the Rachel Zoe Collection along with a curated set of designer accessories. The fan with the most likes at the end of the contest was flown to LA to meet Rachel Zoe and Ken Downing, and received a series of gifts from Neiman Marcus.
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