Syfy - The Imaginarium at TED

Creative Direction // Art Direction

Syfy’s Imaginarium provided a relaxing atmosphere for attendees to consume the abundance of knowledge and heady information of the talks. The experience includes an entryway made up of fog refreshes and welcomes guests. Lounge areas furnished with beanbags, sofas, ottomans and even round beds invite attendees to hangout. Throughout the Imaginarium, Syfy creatures are stationed at each simulcast area to greet you. In addition, a futuristic Defiance Pod intrigue visitors to preview the new show/game Syfy & Trion are developing. Artist in residence, Jorge Colombo captured the weeklong TED experience in his digital paintings displayed on a live feed screen.

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