Uniqlo SPRZ NY -
Only in New York

Creative Direction // Art Direction

Uniqlo’s FW16 SPRZ NY collection celebrated iconic artists inspired by New York City. The campaign consisted of three phases. Phase 1: “ART ON FILM” featured photographs and videos from Jean-Michel Basquiat, Keith Haring and Andy Warhol and their lives in New York City. Phase 2: “ICONIC NEW YORK” commemorated icons and landmarks that make up the fabric of the city, including work by Piet Mondrian, Jason Polan, and Massimo Vignelli's MTA subway map. Phase 3: “LOVE, HARING” celebrated Keith Haring’s unique influence on New York City and the art world with a festive takeover of SPRZ NY.

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