Citi - Park at TED

Creative Direction // Art Direction

Citi has shown its commitment in helping transform and modernize urban infrastructure, enhancing livability, and supporting economic development worldwide. An outdoor “universal” park was designed by weaving together the streets and boulevards of the world. A physical polling installation invited guests to weigh in on what they think will make their city better. In addition, an outdoor film screening area showed documentary shorts in the evenings and a mini park square provided space for musicians to entertain during lunch.

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