Creative Direction // Experience Design // Art Direction
The Syfy channel’s new series Defiance is not only a TV show but also a third-person shooter video game. The story takes place in a post apocalyptic world where alien races travelled from other solar systems to inhabit Earth. Syfy wanted to take the opportunity of introducing this new platform to the TED audience. The Syfy social space was transformed into a set inspired by the world of Defiance. Like the Need/Want Bar in the show/game where characters traded goods and services, a Need/Want app was developed to allow TEDsters to trade ideas and make connections. Gaming stations invited attendees to create their avatars and demo gameplay and a Linguistics lounge held sessions with David J. Peterson. He is the creator of the alien languages spoken the show and is most famous for creating the Dothraki and Valyrian languages for Game of Thrones.
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