Creative Direction // Experience Design
Launching Diesel’s newest fragrance Only The Brave was a great opportunity to engage with creative consumers to elicit intrigue and participate in an authentic way. Through collaboration with the Keystone Design Union, over 75 original pieces from 30 artists in over 20 countries were created under the theme of bravery. The pieces premiered in an exhibition event at a New York gallery in SoHo and then traveled to Miami for another showing at the famed Moore Building in the design district. The digital aspect of this campaign was as exciting as the gallery work. The microsite not only housed campaign content and social content but included a triptych video produced with LEGS to look at the aspects of Bravery through the lenses of Heart, Mind and Nerve. In support of this campaign, wild postings and outdoor projections were strategically executed throughout the city.
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