Creative Direction // Art Direction // Event Design
To launch Yves Saint Laurent’s new fragrance Parisienne, an elaborate Masquerade kicked off a five US city tour documented by five female journalists seeking to uncover the Parisienne experience in each city. A microsite was created as the hub for the original content from the tour, information of the full Parisienne collection, a sexy teaser starring Kate Moss, and a contest for chance to win a trip to Paris for New Year’s Eve 2009.
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