Creative Direction // Art Direction
In light of launching their Brilliant Machines television spot, GE planned a live streamed Brilliant Brunch at SXSW 2013 to discuss the future. The event featured Bre Pettis (Makerbot, Founder), Baratunde Thurston (Comedian), Damian Kulash (OK Go), David Karp (Tumblr, Founder), Carla Diana (Creative Director, Carla Diana Design), Jake Lodwick (Vimeo and Elepath, Founder) and Beth Comstock (GE, CMO) as the host. In addition to the Brunch, a Brilliant Brew truck served free coffee with people's faces printed on the foam by the Barista Bot machine.
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