Syfy Defiance Container Village at SXSW

Creative Direction // Experience Design // Art Direction

Syfy has created a new TV series that intersects with a third-person shooter video game named Defiance. The premise is what happens in the game affects what happens to the storyline of the show. To create awareness at SXSW, we created an experience that brought the world of Defiance to life in Austin. Based on the show’s post apocalyptic setting, the Defiance Container Village included a miniature St. Louis Gateway Arch as entryway, a pop-up container hotel, social lounge, gaming stations, a Need Want bar, stage, and a food truck.

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