Creative Oversight
To celebrate 140 years of Levi’s iconic 501 jeans, Levi's partnered with Lookbook.nu to plan a series of Global Style Parties at the Drake Hotel in Toronto, the Wythe Hotel in Brooklyn, BOS Barbecue in São Paulo, Levi’s Plaza in San Francisco and The NWBLK in San Francisco. The event experiences were designed to inspire guests to customize their 501 jeans at DIY and tailoring stations. Event elements such as custom built furniture, fitting rooms, a BOSCO photo booth, signage, invitations, DIY packets, coasters, overalls, giveaways, and large scale 501 Interpretations gallery images were created to carry the campaign's identity throughout all activations.
previous project ––– next project
