Creative Direction // Experience Design // Art Direction
Following up to the success of the Print Workshop in San Francisco, the Levi’s Photo Workshop opened its doors in downtown New York for a duration of 75 days. Whether it is learning to shoot on the main stage with the high-end Leica S-Systems, renting from a collection of vintage cameras for experimentation, doing postproduction work on the fully equipped computer station, attending one of the many events and exhibitions held at the venue, or simply mugging for a photo booth picture, visitors were reminded that Levi’s is a brand of the creative class and here to support locals re-embrace their desires for craftsmanship and community.
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