Levi’s - Print Workshop

Creative Direction // Experience Design // Art Direction

Launched on July 1st, 2010, the Workshops are a series of craft-based community spaces built to encourage creation, inspiration, and collaboration. The first expression of this is a print shop located in San Francisco’s Mission District. Each workshop brought together collaborators, celebrities, and local organizations to create new and engaging design projects that help bring messages of their pioneering spirit to life. Levi’s Workshops has been one the most integrated programs in the brand’s history – taking into consideration the objectives of marketing, retail, design, digital, corporate social responsibility, and the brand at large. This inaugural effort ultimately led to workshops in other cities around the globe and became a substantial platform for creating new forms of engagement for the brand.

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