Creative Direction // Experience Design
Levi's Revel is a denim fit innovation that applies new liquid shaping technology to the stretch denim fabric. To launch the Revel collection, Levi’s partnered with Lookbook.nu to create trial events in a SF and LA. Early evening events were designed to help the ladies get-ready for their night out. A photo set was created for the attendees to show off their sexy curves in Revel jeans behind a frosted screen. In addition to product try-ons, make-up refresher stations, fit experts and stylists assisted ladies on their look.
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