Creative Oversight
Every year, Pantone's selection of a Color helps set trends in the fashion, industrial design, and the commnuication design industry. The Color of the Year project's challenge was to create compelling and inspiring imagery for the 2014 color Radiant Orchid. Aligning with the "Make It Brilliant" brand campaign, this campaign was to elevate the brand's image as the color authority. In addition the main campaign images, an Instagram reveal video and an image for each of the 11 months showcasing holidays were developed.
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