SHOPSTYLE.COM National Campaign

Creative Direction & Art Direction

Shopstyle.com's first national ad campaign included 3 television spots, 6 themed print ads and 1 celebrity ad. The campaign's aim was to generate awareness for the Shopstyle brand and its platform features. This project required the challenges of creating a tagline to scripting, producing 3 broadcast spots, print ads for national publications, large scale outdoor media takeovers in NY, LA and SF as well as digital including social media.

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