Syfy - The Playroom at TED

Creative Direction // Experience Design // Art Direction

In 2011, Syfy helped extend the TED experience from Long Beach to New York. A four-story building downtown became home to live simulcast events where Syfy executives and advertisers were able to virtually join the conversations at TED through telepresence robots from Anybots. The experience included an indoor pool that traverses the ground floor to the second floor, a large library meeting room on the second floor, topped off with a kitchen on the third catering molecular gastronomy demonstrations and beverage service, and a large lounge area furnished with sofas and Syfy creatures for viewing the live talks.

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