Creative Direction
GE’s installation at TED 2011 was focused on exhibiting artistic interpretations of some of their most innovative technologies. Artwork ranged from a wall of sculpted torsos that, when paired with GE’s handheld ultrasound technology, allowed attendees to reveal hidden works of art inside them, to a dynamic data visualization that synced with GE’s InBody scales to take the weight and BMI of the TED audience and compare it to national averages. Other installations included an x-ray photo gallery from artist Nick Veasey to Yves Behar’s lust-inducing designs for GE’s electric car charging Wattstations.
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