Creative Direction
AT&T’s sponsored social space was an interactive experience designed to explore the ideas of wonder through the brand’s “Network of Intelligence.” A sculptural installation made of tubes and LEDs animated to the “pulse” of TED which was measured through conversations and tweets tracked by an application. A large scale microtile wall displayed the aggregated conversations and scheduled programming throughout the week. Cisco Telepresence stations allowed attendees to connect live with AT&T’s Network of Intelligence engineers.
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