Creative Direction // Experience Design // Art Direction
Warby Parker wanted a unique and light-handed touch to branding their glasses. After months of research, design iterations and sampling printing processes with their factories, we ended up with a subtle and elegant round WP engraved plaque inset into the ends of the left temple. Foil stamping of the typographic logo and style inscriptions were embedded on the inside of either temple. In addition to branding the product, a redesign of their only physical showroom was explored. From experience flow to furniture design to merchandising, signage, packaging and collateral, no detail was neglected. These initial strategies and designs informed their later expansions into retail spaces.
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